What a semester! It was certainly one of the most stressful few months of my life. Now that it’s almost over, I can honestly say I have no clue where the time went. I started this semester at San Diego Mesa College as my second year in the Hospitality Program. I have enjoyed every single moment of it. Even through all of the blood, sweat, and tears (literally), I can honestly say i learned so much.
This class was a very enjoyable class. I was so stressed with everything in my other classes, that when I was about to step foot into my sponsorship and promotion class, I could let out a sigh of relief. It was informative and challenging, but I made it worth my while. I took each assignment and never looked at it as busy work, to me it was a learning tool.
I feel as though I have learned how to market, promote, and sponsor an event. Of course it takes experience to become an expert, but I definitely know how to create a marketing strategy, and how to create a sponsorship program for any type of event. Event marketing can differ from corporate events, association events, festival events, and social events. Each event has it’s own target market, which will ultimately result in finding the right sponsors that can help with the marketing and promotion.
To my instructor Nicole Matthews CSEP, I would like to thank you truly from the bottom of my heart for letting us as students grow from your experiences. You have given us all real world scenarios to walk away from class with, not just textbook knowledge. You made all of us as students feel comfortable asking questions, and to tell you just about our personal lives as we strive to pursue careers in the event industry. Thank you so much for sincerely being an inspiration to me.