Sponsorship Proposal Template

Blog #10: Create event sponsorship proposals

This is a draft of a sponsorship letter, which would be your first letter of introduction to a potential sponsor. The letter should also include a brief overview of what you are proposing. For this blog I will give an example of a sponsorship letter template I would create for a non-profit organization. Here is my example of a sponsorship proposal for the To Write Love On Her Arms non-profit event.

Dear Mr. Sponsor,

On behalf of the To Write Love On Her Arms (TWLOHA) Organization, I would like to discuss sponsorship opportunities for the 2013 TWLOHA Festival. The Festival is a fundraiser event that creates a network of over 500,000 high school, college, and university students in the San Diego district along with 1 million alumni to raise funds and awareness of the cause. The 2013 TWLOHA Festival will be held March 29th at San Diego State University.

Since the majority of TWLOHA Festival participants fit your demographics, sponsoring the TWLOHA Festival is a great way to reach your target audience and potential advertisers, while also making a difference in our community.

I hope you will allow me the opportunity to provide you with sponsorship opportunities and discuss how we can make this a mutually beneficial experience. I will follow up with you later this week. In the meantime, if you have any questions, please don’t hesitate to call me at (555) 555-5555.


Rachel Bradley