Fall 2014

Blog #12: 

What a semester! It was certainly one of the most stressful few months of my life. Now that it’s almost over, I can honestly say I have no clue where the time went. I started this semester at San Diego Mesa College as my second year in the Hospitality Program. I have enjoyed every single moment of it. Even through all of the blood, sweat, and tears (literally), I can honestly say i learned so much.

This class was a very enjoyable class. I was so stressed with everything in my other classes, that when I was about to step foot into my  sponsorship and promotion class, I could let out a sigh of relief. It was informative and challenging, but I made it worth my while. I took each assignment and never looked at it as busy work, to me it was a learning tool.

I feel as though I have learned how to market, promote, and sponsor an event. Of course it takes experience to become an expert, but I definitely know how to create a marketing strategy, and how to create a sponsorship program for any type of event. Event marketing can differ from corporate events, association events, festival events, and social events. Each event has it’s own target market, which will ultimately result in finding the right sponsors that can help with the marketing and promotion.

To my instructor Nicole Matthews CSEP, I would like to thank you truly from the bottom of my heart for letting us as students grow from your experiences. You have given us all real world scenarios to walk away from class with, not just textbook knowledge. You made all of us as students feel comfortable asking questions, and to tell you just about our personal lives as we strive to pursue careers in the event industry. Thank you so much for sincerely being an inspiration to me.Image


Movie Premier Sponsorship Opportunities

Blog #9: Identify qualified prospective sponsors

You are charged with self-producing your own high-profile movie premier. Which movie would you choose? What are the elements of your event? Identify your list of qualified prospective sponsors based on your target market.

The Hunger Games: MockingJay Part 1Image

The movie is not expected to be released until the Fall of 2014, and the movie premiere is sure to be a huge event. If I was to produce this event I would bring to life the characters that are associated with the movie. They would be dressed in character so guests can interact, and take pictures with their favorite characters.

If my budget allows for it I think it would be fun to create personalized gift bags or “swag bags” per each character. So for each character their gift bag could include just a few small things like pins and merchandise for the movie such as a shirt or poster. Each guest could choose which character gift bag they want, and in return it will create a surprise for each guest depending on who they choose.

My target market for this type of movie is huge since so many different types of people would go see the movie. It can range from adults and teenagers that have read the book trilogy to a generation who just likes the movies.

The target market type of sponsors that I would look for would be book brands or something similar like (Amazon: Kindle), technology brands (Sony), and fast food brands (Subway). They chose sponsors in previous events that are extremely well known that could promote and advertise the movie in a variety of different ways.

Apple vs. Microsoft

Blog #1:Compare and contrast among marketing, promotions, and sponsorship packages.intro1

Apple versus Microsoft, the debate no one will ever win. Many people have already picked a side, and will always remain loyal to the products in which they buy. But the real question still remains, which one is truly better?

Apple and Microsoft have very powerful marketing solutions to reach their target market. In this day in age, almost everyone needs to use a computer at some point. So which company should you choose? Both advertise well. Both have pros and cons. So what is it that attracts each individual?

Apples marketing, promotions, and sponsorship packages are some of the best in technology. Apple targets an audience that appears to a more hip, youthful, and close to heart audience. They want their customers to stay loyal, and for the most part, they do! More customers who purchase Apple products tend to stay Apple consumers. Apple just reported their second quarter results for the two highest sold item which include the iPhone, and the iPad. They sold a whopping 34.7 million iPhones, and an amazing 19.5 million iPads (in the second quarter ALONE!) They have several low-cost promotions available on their website. For example: if you are a student, purchasing a MacBook is at a lower cost. They do not however advertise any of this on television for the simple fact that if you want an Apple product, you are expecting to pay high prices no matter what. So most consumers will just enter an Apple store and just hand over the credit card!

Microsoft is a whole other story! Microsoft targets a user-friendly crowd, a “get in and get the work done without all those crazy techniques” audience, and also a customer who needs a little extra cash in their pocket at the end of the day. Microsoft is advertising to a larger audience, one who is there for the simplicities in life. They have hundreds of commercials, billboards, and social media advertisement. Their market share is to the individual who needs it then, but not necessarily in the future. Microsoft stores are becoming more popular, and we are starting to see them sprout up at some malls. Here in San Diego, we have one at the Fashion Valley Mall. It is located right next door to an Apple store. They are virtually the same size, the same location, and the same hours. Which one has more people in it consistantly? -Apple!

While both companies have pros and cons, it appears that Apple continues to have a larger consumer base that stays loyal to them. Is it because of marketing? No. Is it because of sponsorship or promotion? No. It simply is because the people who buy their products consistantly love them! Its the same for a Pepsi/Coca-Cola drinker. Most people will stick to Coke simply because they like the taste more. Seems like the customers like the taste of Apple more too!