Controversy is Better Than Nothing At All

Blog #11: Identify marketing practices used in non-profits.

Marketing practices used in meetings and events can vary. The very first non-profit organization that I thought of that has successfully used marketing practices is PETA. PETA is a well known non-profit organization which stands for People for Ethical Treatment of Animals.

This cause is supported by millions of people worldwide, and gets millions of dollars worth of global press coverage. PETA’s most famous marketing campaign is the “I’d Rather Go Naked Than Wear Fur.” This campaign is supported by dozens of celebrities, and is a brilliant way to get people talking while also making a point. Whether it is good or bad and even though it has been said that they are exploiting women in their ads, it is consistently talked about.

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The hottest marketing trends right now are of course anything to do with social media such as Facebook, Twitter, YouTube, etc. Of course PETA has taken advantage all of the social media marketing strategies. It is safe to say that if you aren’t connected to social media than you most likely won’t be successful in today’s business world.

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