Blog #9: Identify qualified prospective sponsors
You are charged with self-producing your own high-profile movie premier. Which movie would you choose? What are the elements of your event? Identify your list of qualified prospective sponsors based on your target market.
The movie is not expected to be released until the Fall of 2014, and the movie premiere is sure to be a huge event. If I was to produce this event I would bring to life the characters that are associated with the movie. They would be dressed in character so guests can interact, and take pictures with their favorite characters.
If my budget allows for it I think it would be fun to create personalized gift bags or “swag bags” per each character. So for each character their gift bag could include just a few small things like pins and merchandise for the movie such as a shirt or poster. Each guest could choose which character gift bag they want, and in return it will create a surprise for each guest depending on who they choose.
My target market for this type of movie is huge since so many different types of people would go see the movie. It can range from adults and teenagers that have read the book trilogy to a generation who just likes the movies.
The target market type of sponsors that I would look for would be book brands or something similar like (Amazon: Kindle), technology brands (Sony), and fast food brands (Subway). They chose sponsors in previous events that are extremely well known that could promote and advertise the movie in a variety of different ways.