Fall 2014

Blog #12: 

What a semester! It was certainly one of the most stressful few months of my life. Now that it’s almost over, I can honestly say I have no clue where the time went. I started this semester at San Diego Mesa College as my second year in the Hospitality Program. I have enjoyed every single moment of it. Even through all of the blood, sweat, and tears (literally), I can honestly say i learned so much.

This class was a very enjoyable class. I was so stressed with everything in my other classes, that when I was about to step foot into my  sponsorship and promotion class, I could let out a sigh of relief. It was informative and challenging, but I made it worth my while. I took each assignment and never looked at it as busy work, to me it was a learning tool.

I feel as though I have learned how to market, promote, and sponsor an event. Of course it takes experience to become an expert, but I definitely know how to create a marketing strategy, and how to create a sponsorship program for any type of event. Event marketing can differ from corporate events, association events, festival events, and social events. Each event has it’s own target market, which will ultimately result in finding the right sponsors that can help with the marketing and promotion.

To my instructor Nicole Matthews CSEP, I would like to thank you truly from the bottom of my heart for letting us as students grow from your experiences. You have given us all real world scenarios to walk away from class with, not just textbook knowledge. You made all of us as students feel comfortable asking questions, and to tell you just about our personal lives as we strive to pursue careers in the event industry. Thank you so much for sincerely being an inspiration to me.Image


Controversy is Better Than Nothing At All

Blog #11: Identify marketing practices used in non-profits.

Marketing practices used in meetings and events can vary. The very first non-profit organization that I thought of that has successfully used marketing practices is PETA. PETA is a well known non-profit organization which stands for People for Ethical Treatment of Animals.

This cause is supported by millions of people worldwide, and gets millions of dollars worth of global press coverage. PETA’s most famous marketing campaign is the “I’d Rather Go Naked Than Wear Fur.” This campaign is supported by dozens of celebrities, and is a brilliant way to get people talking while also making a point. Whether it is good or bad and even though it has been said that they are exploiting women in their ads, it is consistently talked about.


The hottest marketing trends right now are of course anything to do with social media such as Facebook, Twitter, YouTube, etc. Of course PETA has taken advantage all of the social media marketing strategies. It is safe to say that if you aren’t connected to social media than you most likely won’t be successful in today’s business world.